My Holiday Gift Edit: Ariel Kaye of Parachute Home

We chatted with the founder of super-chic lifestyle brand Parachute about making new traditions and her best overnight-host hack.

Is holiday shopping sending you into a tailspin? You need a little inspiration! For this four-part series, The Awesome News asked successful, stylish moms to share their go-to gift picks, and what they’ll do to make this holiday season more manageable and memorable. 


A lifelong interiors-lover, Parachute founder (and surfing-slash-yoga enthusiast) Ariel Kaye set out to make premium-quality lifestyle essentials that anyone could own. We’re obsessed with Parachute’s luxury-yet-reasonably-priced percale sheet sets, thick Turkish cotton bathrobes, and cloud-like comforters – all in dreamy neutral hues inspired by Ariel’s natural, beachy surroundings and wellness-focused lifestyle. In just five years, Parachute has grown from a scrappy office in a two-bedroom Venice Beach apartment to a 17,000 square foot HQ, and Ariel plans to open her 20th Parachute store by 2020. To top it off, she recently welcomed baby daughter Lou to the world!

Check out Ariel’s gift edit below…

For Moms

1. Hatch Baby Rest Light & Sound Machine: This is a bedtime game changer! The different lights and sounds signal to the baby that it’s time to unwind and get ready for bed. We never spend a night without it.
2. Baby Bjorn Carrier Mini: Soft, comfortable and lightweight. The fabric is very breathable and I love taking walks with Lou around the neighborhood in it. 

For Kids 

3. DVF x Rockets of Awesome Velvet Jumpsuit: I am loving this DVF collab. How chic! I have my eye on this jumpsuit for my friend’s daughter. She will look so cute this holiday season.
4. Manhattan Toy Musical Lili Llama: My daughter loves music and her music class. I recently saw the Musical Llama and can’t wait to get it for Lou when she is a little older. In the meantime, I’ll gift it to my friends with toddlers. 



What’s the best gift you’ve ever received?

I have an engraved necklace that says “Lou James” from Ariel Gordon Jewelry. I wear it every day and love having my daughter close to me at all times. 

And what’s on your wish list this year?

This year, I’m all about getting some “me” time and care less about getting stuff. I’m asking for a deep tissue massage or maybe even a one-night staycation in Malibu, so I can catch up on sleep!

Any traditions you look forward to sharing with Lou for the first time?

For us, the holidays are all about quality time together. This means long leisurely meals, lounging around in comfy clothes and family walks on the beach. We celebrate both Hanukkah and Christmas – i’m excited to light the menorah and watch Lou try her first latkes. On Christmas, we gather around the piano and sing holiday songs. Lou loves music and playing the tambourine, so that will be really fun! 

Best trick for making overnight guests feel at home?

I love hosting! I want to make my guests feel comfortable without having to make too many changes to my home. I always leave a quilt at the foot of the bed so that guests can layer to feel either warmer or cooler at night, depending on their sleep style. I also like to anticipate needs by leaving a phone charger, Wi-Fi password and a carafe with glasses on the bedside table.  

Say you have five minutes to get ready for a party. What do you wear to feel instantly polished?

I always gravitate to jumpsuits – I usually find something I love from Reformation, Rag & Bone or Vince. I love that just one piece can create an entire look. I’ll accessorize with gold bracelets and rings and I’m ready to go! 

Who should we follow on Instagram? 

@gerihirsch for all things motherhood – she just had her second baby!
@ashleykane for style inspiration
@parachutehome for the best home inspiration 🙂 

Happy Holidays, Ariel! For more one-of-a-kind kids’ gifts, shop