The Rockets of Awesome Back-to-School Pop-up Shop is Now Open in New York City!

Cue the confetti cannons: Our awesomely OTT, epic, extraordinary Back-to-School Pop-up Shop is open!

Team Rockets is having a major proud-mom moment as our very first store comes to life in NYC’s buzzy Flatiron District. There’s no ignoring our new baby – decked out in Rockets’ signature bold blue, the balloon-covered windows are visible from blocks away! 

We’re proud to offer the complete Back-to-School shopping experience for you and your kids. You can walk out of the store with a head-to-toe First Day outfit: the coolest clothes including our iconic bomber jacket; a bold backpack kids can decorate to make it their own; Instagrammable accessories; fun kicks (Converse and Vans courtesy of Kids Foot Locker), and even the newest, coolest pencils!

Every purchase comes with our super limited-edition Rockets of Awesome neon bracelets – there’s a new color every week the pop-up is open.

Jocko Graves/
Credit: Jocko Graves/
Jocko Graves/
Credit: Jocko Graves/

Come on in, touch the ridiculously soft fabrics and get up close and personal with our incredible details: 3-D graphics, glow-in-the-dark treatments, reversible jackets, thumbholes, reflective accents, and reversible flip sequins!

We’re proud to offer single sizes, 2 through 14, to ensure you find the perfect fit.

Inside there are interactive, Insta-worthy activities everywhere you look. Kids are losing their damn minds over the ginormous marshmallow swimming pool our friends at Candytopia built for us right in the center of the store – a welcome distraction to get that Back-to-School shopping done…

If your little one is obsessed with selfies, hop a ride on the rainbow swing, which doubles as a photo booth! 📸 🌈

Jocko Graves/
This magical shopping experience is for kids and kids at heart – like Rockets of Awesome founder and CEO, Rachel Blumenthal. Credit: Jocko Graves/

Plus, we’ve hidden secret messages all around the store for kids to discover. Our Everybody Restroom is equipped with a changing table, extra diapers, and a whoopie cushion 💨 in case of emergency (of course).

Even the dressing rooms get in on the fun; they’re stocked with stickers from our friends at Pipsticks, inviting kids to get creative right on the walls!

On your way out, don’t forget to visit our customization station to decorate those freshly purchased backpacks and bomber jackets with free limited-edition, semi-permanent sticky patches.

Free peel-and-stick patches with any bomber jacket and backpack purchase!

This one-of-a-kind kids’ shopping adventure is only around until the end of September – more details here! 

Can’t make it to NYC? The Rockets of Awesome website is always open: for emergency stock-ups, party outfits, and something fun just-because – whatever you need!

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