The Rockets of Awesome Pop-up Shop is Open Through December!

From now until the end of December, you can shop the most awesome clothes on the planet right here in NYC.

Cue the confetti cannons: The Rockets of Awesome Pop-up Shop is open through the holiday season – your ultimate destination for kids’ cozy winter layers, cool holiday-party looks and special gifts.

Team Rockets is having a major proud-mom moment as people flock from far and wide to visit our very first store, situated in NYC’s buzzy Flatiron District. There’s no ignoring our new baby – decked out in Rockets’ signature bold blue, the balloon-covered windows are visible from blocks away! 

We’re proud to offer you and your kids a magical, over-the-top outfitting experience! You can walk out of the store with a head-to-toe school, holiday-party or just-because outfit: the most bananas-cool styles including our iconic bomber jacket; a bold backpack kids can decorate to make it their own; Instagrammable accessories; fun kicks (Converse and Vans courtesy of Kids Foot Locker), and even the newest, coolest pencils!

Jocko Graves/
Credit: Jocko Graves/
Jocko Graves/
Credit: Jocko Graves/

Come on in, touch the ridiculously soft fabrics and get up close and personal with our incredible details: 3-D graphics, glow-in-the-dark treatments, reversible jackets, thumbholes, reflective accents, and reversible flip sequins! We’re proud to offer single sizes, 2 through 14, to ensure you find the perfect fit.

Inside there are interactive, Insta-worthy activities everywhere you look. Kids are losing their damn minds over the ginormous marshmallow swimming pool our friends at Candytopia built for us right in the center of the store – a welcome distraction while parents shop…

If your little one is obsessed with selfies, take a turn on the rainbow swing, which doubles as a photo booth! 📸 🌈

Jocko Graves/
This magical shopping experience is for kids and kids at heart – like Rockets of Awesome founder and CEO, Rachel Blumenthal. Credit: Jocko Graves/

Plus, we’ve hidden secret messages all around the store for kids to discover. Our Everybody Restroom is equipped with a changing table, extra diapers, and a whoopie cushion 💨 in case of emergency.

Even the dressing rooms get in on the fun; they’re stocked with stickers from our friends at Pipsticks, inviting kids to get creative right on the walls!

Don’t forget to visit our customization station to decorate those freshly purchased backpacks and bomber jackets with limited-edition, semi-permanent sticky patches.

Free peel-and-stick patches with any bomber jacket and backpack purchase!

Can’t make it to NYC? The Rockets of Awesome store is permanently open online – whenever you need it.