Behind The Curtain: Fall 2016

We sat down with Rockets of Awesome head of design and merchandising, Zia Taylor, to get all the fun behind-the-scenes details of Fall 2016.

zia taylorWe couldn’t be more excited to share all the blood, sweat, and tears that went into our first collection. We sat down with our head of design and merchandising, Zia Taylor, to get all the fun behind-the-scenes details.

At Rockets of Awesome, our design mission was simple: Create super-cool, stylish kids clothes that don’t cost a fortune.

And knowing what real life with kids is all about, there were practical considerations that came into play:

  • Nothing could be itchy.
  • Kids have to be able to move in them.
  • Everything has to be machine washable.
  • Not just great items but endless outfits.

There are 3 boxes we aimed to check with the Fall 2016 collection:

1. Everything is versatile.

A sequin mini can go dressy (with flats and a fashion top) or super casual (with a graphic tee and sneakers). The boys’ off-court joggers are comfy enough for Sunday lounging, but throw on a button down and head out for supper. And we encourage pattern play like stripes on hearts, camo on stripes, and splatter on windowpane. In our opinion, there are no wrong combos!

2. Comfort is key.

We get it. So we went the extra mile in the cozy department. We have 4 words for you: Pull-on French terry jeggings. And 3 more: Jersey waist lining. That’s right, we lined the waistband of our twill joggers with supersoft cotton jersey.

3. We’ve got a thing for vibrant hues.

We consider Silver Foil a neutral (it does go with everything!). Rocket Blue is our signature color – it pops up in surprise spots like buttons and inside seams. And neon is our jam: You’ll find it peeking out of prints, adorning a zipper, or making a bold statement in a solid.


You Should Know About… Wonder Crew

The line of actually cool dolls is meant to teach little boys that strength is less about brawn and more about friendship, kindness, and connecting with other people.

wonder-crewWhile it’s awesome to see the onslaught of STEM toys geared toward girls to bust through antiquated stereotypes (“I scientist, mama!”), we still love the sweetness of watching little girls play with dolls. It’s a display of the most pure, nurturing empathy and contributes to their emotional development in a major way.

But what about little boys? Though there’s been plenty of progress, boys are still conditioned to play out the masculine stereotype that they should be tough mentally and physically; that vulnerability makes them weak.

This sentiment is further driven home by the imaginative play options available to them – recognizable action figures, idolized superheroes, weapons – which hardly encourage any sort of creativity or emotional growth.

Laura Wider is doing her part to change that. Prompted by her son coming home from preschool saying “boys aren’t supposed to cry”, she created Wonder Crew. It’s a line of actually cool dolls “crewmates” meant for toddler boys to teach them that strength is less about brawn and more about friendship, kindness, and connecting with other people.

The crewmates are available in various styles (think builder, explorer, chef, superhero), have friendly faces, and each comes with a matching piece of adventure gear for your little to create a bond and foster creativity.

Available online at