Big News! Rockets of Awesome is Available at Kids Foot Locker Stores

Introducing five more ways to experience our awesome kids’ clothes in real life…

Big news. Huge.

From December 4, you’ll be able to shop Rockets of Awesome in even more stores… at Kids Foot Locker! 

As you know (because we’ve been screaming it from the rooftops), we opened the Rockets of Awesome store in Flatiron in NYC. Now we’re super-excited to be partnering with the family-favorite mega-retailer. You’ll find our one-of-a-kind kids’ clothes in five Kids Foot Locker locations in California and the New York Metro area: Times Square, Garden State Plaza, Roosevelt Field Mall, Del Amo Fashion Center and Irvine Spectrum Center

Kids Foot Locker has the coolest range of toddler-to-grade school sneakers that look amazing with our clothes – so we couldn’t wait to team up with them. “We worked closely with the Kids Foot Locker team to curate the most unique and special assortment for their stores,” says founder and CEO Rachel Blumenthal. “With Foot Locker’s support, we’re excited to bring our magical clothes and shopping experience to even more families.” 

Come and feel our super-soft fabrics IRL, and watch the kids do their mirror dance in head-to-toe awesomeness – paired with the latest sneaks from Nike, Converse, Vans and more!

Left to right: Bella wears ROA Silver Bomber, Glow-in-the-Dark Splatter Hoodie Tee, Pink Ombre Active Legging, Vans Old School sneakers. Eli wears Glow-in-the-Dark Splatter Sweatshirt, Lightning Doodle Cozy Jogger, Converse All Star Ox sneakers. Alice wears This Much Awesome Active Crew, Falling Star Comfy Jogger, sneakers, similar. Blake wears Sporty Star Sweatshirt, Glow-in-the-Dark Splatter Legging, Comfy Crew, Vans Sk8-Hi. Dash wears Highlighter Fleece Active Half-zip, Glow-in-the-Dark Splatter Jogger, Vans Classic Slip On.

Can’t make it to shop Rockets of Awesome at our NYC store or a Kids Foot Locker location? Check us out online at and!

Introducing… DVF x Rockets of Awesome Collection for Kids

Our super-special, super-limited-edition kids’ collection with DVF and Rent the Runway is finally here!

This holiday season, we came together with two female-founded brands – DVF and Rent the Runway – to create a super-special, super-limited-edition DVF x Rockets of Awesome kids’ collection! Inspired by DVF’s womenswear line, we designed five girls’ party styles that celebrate confidence and self-expression. 

The campaign stars four awesome mother-daughter duos: CEO, activist and entrepreneur, Adrienne Bosh (@mrsadriennebosh) and daughter Dylan Skye; Women’s Health Editor-in-Chief Liz Plosser and daughter Lucy; DANNIJO President and Co-founder Jodie Snyder Morel and daughter Margaux; and Creative Director of STARK Ashley Stark Kenner and daughter Willa. All are powerhouse leaders and innovators who are raising their kids to be bold, creative and independent just like them.

These incredible women shared with The Awesome News what confidence means to them…

Adrienne is mom to Lennox, Phoenix, Jackson, Trinity, and
Dylan Skye, who wears our Rainbow Stripe Sequin Dress.

Adrienne, what does it take to be a confident woman in 2019?

Confidence is not allowing yourself to be defined based on how others see you, but seeing yourself for who you are; and learning to love every part of you, quirks and all. My confidence comes from all the times I’ve fallen down and learned to pick myself up, dust myself off and get back to work. When you’re down, the best way to find confidence is to remember your dreams for the future and commit to realizing them today. My children, my husband [retired NBA star Chris Bosh] and my friends are also great at reminding me to not be so hard on myself and to celebrate the little victories.   

Past or present, which person in your life best represents confidence to you? 

I’m most impressed by the women who find their own small ways to express their pride in who they are. Women who stand outside basketball games registering people to vote. Women speaking out against injustice. Women who work one, two or three jobs, even as they’re responsible for taking care of their families. These women don’t only embody confidence; they are an inspiration to me. And they remind me, even if I have a hard day, to keep on fighting. Because I know they’re fighting for a better future alongside me. 

How are you teaching confidence to your daughters?  

I try to lead by example by showing up for myself every day, affirming my worth, and practicing self-care. When you have kids, you spend so much time being there for them, but you have to never stop being there for yourself. Especially because you want your kids, and your daughters in particular, to know that when they’re moms, they should be able to practice self-care, too.

How do your daughters show they’re confident? 

For one, they’re happy and positive girls! My daughters also have unique and individual styles that help express their personalities. My baby girl, Dylan Skye, LOVES fashion, art, and horse-riding, which always lights her up and gives her confidence. Trinity is more reserved but still finds ways to demonstrate her confidence whenever it comes to anything she’s passionate about. When she knows a topic, she reallyyyy knows it—and she’ll tell you about it! 


@createcultivate: “All about entrepreneurship and honing in on your skills.” 
@mindbodygreen: “An excellent source for female wellness and mental health.”
@iamavoter: “It encourages women to be more vocal and politically involved.”


Liz is mom to Charlie, George, and Lucy, who wears our Velvet Jumpsuit.

Liz, what does it take to be a confident woman in 2019?

Finding your voice… and then using it. Your opinions, your words – they matter. Whether it’s talking about equal pay, reproductive rights, immigration, climate change, or just speaking your mind in a meeting, in your relationships, wherever and everywhere… nothing changes unless we tap into our inner power and share our thoughts and feelings, however complicated they might be. By the way, I’m still learning to do this

Past or present, which person in your life best represents confidence to you?

My mom! She was a badass trial lawyer before retiring. One of the (many) things she taught me about confidence was that you can be strong AND soft. She would crush it in the courtroom, passionately fighting for her clients. But she also took/takes every opportunity to tell me, my little sister and my older and younger brothers (and my dad!), that she loves us. Growing up, there were always hugs and snuggles, and that’s something I try to nurture in my kiddos, too. I’m proud whenever I see them cuddling each other, and when one of them says, “I need a hug, mama.” It’s powerful to show affection, to say you need some, and to receive it!

How do you demonstrate confidence to your daughter?

When I sweat, I feel sharp, strong and confident. Lucy sees me up early in my workout clothes, coming back from lifting weights at the gym or a run through Prospect Park with flushed cheeks, bright eyes and a big smile. I’m a better woman – mom, wife, manager, employee, friend, daughter! – when I’ve pushed myself physically and am brimming with endorphins. 

How does your daughter show she’s confident?

Lucy is one of the most creative humans I know. For example: She loves sewing! Lucy makes clothes for herself, and stuffed animals for her brothers. (She even stitched her twin brother a superhero cape to wear to school on Halloween.) I’m doing my best to empower her to hang onto her unique spirit, because our differences and personalities make us even more beautiful as women.


@theclass: “I love this mind/body workout, created by my friend Taryn Toomey, for its vulnerability and strength. I find myself adding posts from their handle to my IG stories regularly.”
@juleshough: “I’m obsessed with her new Kinology workout, even though I am the world’s worst dancer! Her Insta feed is a mix of celebrating her love of dance, her work, her red carpet moments and her family, and I’m here for it!”
@uswnt: “Major shout out to this handle, which spotlights the badass women on our United States soccer team, who won their second World Cup in a row in July, and who are collectively and individually stepping up to advocate for equal pay for women in sports – and all industries.”


Jodie is mom to Liev, and Margaux, who wears our Faux Fur Jacket.

Jodie, what does it take to be a confident woman in 2019?

It’s important to be comfortable in your own skin and stand up for what you believe in. Know your limits and empower other women around you. As my sister [and DANNIJO co-founder] Danielle says, “I’ve always loved the notion that lighting someone else’s candle doesn’t take away light from your own.”

Past or present, which person in your life best represents confidence to you?

Definitely my mom and Danielle. My mother always taught us to trust our gut and push ourselves out of our comfort zones. My sister is completely fearless and herself all the time. Unapologetic, funny, and charismatic.

How do you show confidence to your kids?

I think it’s important for my kids to see me as a present and loving mother, and also as a hard-working woman. I try to include my kids whenever I can so they can see the value of work and how much joy it brings my sister and I.

What do your kids do to show they are confident?

They support each other and remind one another how much they are loved and appreciated. They are each other’s greatest champions.

What do you wear to feel confident?

DANNIJO head-to-toe: a slip, cozy sweater and arm party. I feel proud that I get to wear a part of the sisterhood, and I know how much went into each garment and piece of jewelry. It’s like wrapping myself in love and confidence; I hope I radiate that every day. And a red lip always makes me feel alive.



Shop the DVF x Rockets of Awesome kids’ collection at And if you love the women’s pieces as much as we do, shop DVF or rent at Rent the Runway!

The Rockets of Awesome Pop-up Opens This Week!

What’s rainbow-covered and lives in New York City? Our Pop-up Shop – open through the holiday season!

Ready for the most magical, sprinkle-covered, rainbow-powered shopping experience in the history of ever? 

After months of planning, locking in our perfect Fifth Avenue location, and obsessing over every detail – actual meetings were called to discuss what size to make the “marshmallows” in the marshmallow pool – we are having a major proud-mom moment as we prepare to open the Rockets of Awesome Pop-up Shop: our first-ever retail store in NYC on August 8. Expect the most incredible clothes, coolest activities, and selfie-worthy moments your kids will lose their minds over!

Open for business: Our awesome Pop-up Shop location at 133 Fifth Avenue in NYC!

Bring the kids and come celebrate with us at our grand opening party on Saturday, August 10, where you can experience our clothes for yourself: feel the super-soft fabrics, flip our magical sequins, test our super-stretchy jeans, and put on some 3-D specs to marvel at our rad graphic tees!   

“It’s incredibly exciting to be able to give our customers the Rockets of Awesome experience in real life. I can’t wait to see people interacting in the store, with their kids and with the clothes,” says founder Rachel Blumenthal. “The Rockets of Awesome Pop-up is a one-of-a-kind immersive shopping experience!”

Click here for more information, hours, and our daily calendar of in-store events! 

If you can’t make the grand opening party, don’t worry – we’re here through December 2019. And the Rockets of Awesome website is always open: for school clothes, party outfits, emergency stock-ups and something fun just-because – whatever you need, whenever you need it. 

Hope to see you at the store!
XOXO Rockets of Awesome 

We Did it For You: The Ultimate Back-to-School Backpack Hack

Your first look at our awesome collaboration with State Bags, plus super-cool school supplies we’re actually kind of into for ourselves.

During that tricky time when summer’s wrapping up and parents are revving up for a new school year, kids are going through a LOT: “You’re saying I now have to wake up early, sit for hours listening to adults talk, and wear sleeves?!” Putting together an awesome school survival kit can make this daunting experience way more magical – and we can help. 

But first, an exciting introduction…

In time for back-to-school season, we partnered with our very good friends at State Bags on two special backpack designs! The coolest way for your kids to carry their Most Important Stuff. You can shop the rainbow-striped backpack here, and the camo-neon backpack here.

Want to make sure their backpack stands out from the crowd? Make it personal! We designed limited-edition peel-and-stick patches so kids can go nuts customizing their backpack (and bomber jacket, and pencil case…) before they go back. 

Aren’t they awesome? We made a skateboarding spaceman, sparkly stars, metallic lightning bolts – and googly eyes that actually move! Shop them here and here!


Backpacks this special deserve to be filled with only the best – like your famous chocolate zucchini muffins. But also, the most super-duper-OMG-awesome school supplies the Internet has to offer. We’ll handle the school stuff; those muffins are all you.

1. Pens for work and play: LEGO Colored Gel Pens with Building Bricks

Style meets substance: The square shape makes them easy to grip, and the kids can have fun clicking them together or building onto them.

2. A bestie in paper form: Knock Knock Affirmators! Journal by Suzi Barrett

A real, lined notebook that’s packed with real talk about being a cool, kind person, illustrated with adorable critters. It’s the daily “Hey, don’t forget that you’re Awesome!” pep talk every human needs, no matter what their size. 

3. Funnest folder set: Knock Knock Top Secret Snap Folders

“Did you turn in your homework, Matt?”
“That’s classified, Ma’am.”

4. The best home for made-with-love masterpieces: OmieBox Bento Box with Thermos 

A lunch container that comes with a stainless steel, detachable thermos! Holds hot and chilled foods, plus snacks. Note: It is a little hefty at 1.7 pounds, so best for older children. 

5. The Instagram-worthy stationery: The Happiness Planner Inspirational Pencils 

Good-quality pencils prettily printed with powerful phrases to inspire your child to think big. 🦄

6. The coolest reminder to hydrate: Pottery Barn Teen Keith Haring 17oz Water Bottle

Stainless steel (read: no nasty chemicals) with a fun unisex design by legendary artist Keith Haring. For school kids of all ages. Bonus: Get it monogrammed!

7. The easy-to-spot cell charger (even in a messy backpack): Candywirez Ultra Compact Neon Power Bank

Never worry about their phone shutting down again with this library card-sized power bank, which adds up to 26 hours of life. 

Our awesome backpack collab and super-fresh back-to-school clothes are all here at! Need outfit inspiration? Check out this fun story on first-day looks!