Back-to-School Style: What Are Your Kids Wearing on the First Day?

Excited to dive into back-to-school shopping – or dreading it like a double root canal? Relax, we’ve found the outfit inspiration to ease you in…

So your son can’t get over the fact that sleepaway camp is really done. And your daughter? She truly believes that she’s a prima ballerina. Fear not. We’ve put together the most awesome Back-to-School outfits designed specifically for your truly unique kids, based on their one-of-a-kind personalities. Because we get them, just as much as we get you. 

The Kid Who Can’t Accept Sleepaway Camp Is Over

You never saw a face quite like the one you saw when he got off the bus returning from camp. A mixture of sadness, confusion, and awe that summer was, indeed, finally over. Now he asks for hotdogs for dinner every night, refuses to wear shoes, and has taken up a new spot in the middle of your bed because it feels like a bunk. He won’t take his off favorite tie-dye tee, but has agreed to pair it with laid-back, summer-adjacent clothes that remind him of the good ‘ol days.

Left to right: Neon Bomber; Awesome Tie Dye Tee; Lightning Active Jogger.

The Kid Who Truly Believes The World Is Her Stage 

She sings before she wakes up, dances her way out the door, and believes every time she gets called on in class is an opportunity to practice her annunciation. She loves anything that sparkles, glitters, or glows. Too much is NEVER enough.

Left to right: Throwing Shapes Cardigan; Big Llama Tee; Varsity Sequin Skirt.

The Kid Who Thinks the Only Good Thing About School is Recess

Gym class is the most important class. Next to recess, that is. Post lunch is peak hour for intense games of tag, group hangs and handball. This streetwear-meets-sportswear hook-up does the job of allowing him to move freely while feeling completely cozy and put-together. 

Left to right: Reflective Flash Bomber JacketLogo Trim Colorblock Active SweatshirtColorblocked Active Jogger.

The Kid Who Doesn’t Want to Part with her Pajamas 

She’ll use any excuse in the book to get out of having to go to school, just to see how far she can push it. And everything – we mean everything – is uncomfortable. Too itchy. Too tight. Too loose. Too… okay, we fixed this for you. Unless she says this look is too cozy. We wouldn’t put it past her.

Left to right: Comfy Crew; Rainbow Ombre Legging; Dynamite Star Knit Skater Skirt.

The Kid Who Just REALLY Wants School to Start Already 

The only fight you got into all summer was over his inability to go to bed on time because he was too busy finishing the summer reading list – for the grade above him. He’s the teacher’s pet: overly eager, school supply list obsessed, and has probably been planning his first-day look since May.

Left to right: Reversible Camo Track Jacket; Digi Icon Polo; 5-Pocket Knit Jean.

Our brand-new Back-to-School collection has oodles of outfit ideas to bring out your child’s unique awesomeness. We’re talking glow-in-the-dark graphic tees, stretchy, techy activewear, rainbow-trim tracksuits, one very rad camo-print sherpa bomber and much more! Check out the Shop for our full collection now.

These Are The Prints Of The Summer for Mom and Kid

Mommy and me looks should be equal parts Instagram worthy (omg how cute do you two look???) and equal parts simply fashionable (as in, you actually WANT to wear that dress outside of posing with your daughter). Here, we break down four print moments of the summer and how you and your girl can wear them together as one.

Animal Instincts

For mom, shop Leopard Print Dress at For daughter, shop Midi Dress at

Groovy, Dude

For mom, shop Oversized Tye Dye Tee at For son or daughter, shop Awesome Tie Dye Tee at

Star Power

For mom, shop Star Print Leggings at For daughter, shop Star Capris at


For mom, shop Knotted One-Piece at For daughter, shop Color Block Bikini at

Brand Spankin’ New: Best of Swim

The most important thing to know about our swimwear is that it’s not only stylish, but it’s safe. We use this fancy shmancy UPF40 stuff which basically makes the fabric wear sunglasses. And, no, this isn’t in PLACE of lathering them up with sunscreen (we’ll talk to you about that later on this summer), but it definitely eases the mind.

The most important thing to know about our swimwear from the perspective of those wearing it: It’s going to make you feel truly one of a kind. Our trends span from ombre to metallic and neon, and our silhouettes allow for an option for every kid: Trunks or board shorts for the boys and brand new bikinis, tankinis and a range of one-pieces for the girls.  

But since it’s not ALL about them…we found the best suits for you, too, that will look GREAT ‘grammed next RoA. Here, we break down our favorite four trends that you AND them can wear this summer.


Shop Kids: Rockets of Awesome Tie Dye Crossback One-Piece; Shop Dad: Bather Acid Tie Dye Swim Trunk.


Shop Kids: Rockets of Awesome Sporty Metallic Bikini; Shop Mom: Lisa Marie Fernandez Colby Metallic-Seersucker Bikini


Shop Kids: Rockets of Awesome Checkerboard Trunk; Shop Mom: Solid and Striped Belted Nina.

Tropical Florals


Shop Kids: Rockets of Awesome Palm Trunk; Shop Dad: Faherty Beacon Wide-Leg Long-Length Floral-Print Swim Shorts

Brand Spankin’ Newness: Neon

The just-in, get-them-before-they’re-gone styles we’re OBSESSED with right now.

You may have noticed Nickelodeon-slime-green and highlighter pink all over the Spring runways—from Armani to Jeremy Scott to Cushnie et Ochs (as well as on every Kardashian at one point or another). We’re definitely feeling those electric vibes thanks to longer days, extra sunshine and our signature bomber—reimagined in neons so bright you could see them from space! Pair these 4 collect-them-all colors with literally anything in their closet for an awesome outfit they can wear to school, to Sunday dinners, to space camp this summer…

Plus, we’ve got way more styles your highlighter yellow, electric azure and neon mango dreams are made of, this way.