Hey, New York… Rockets of Awesome is Here to Stay!

It started as a summer experiment. Then we found ourselves staying open through 2019… Now we’re super-excited to share that our Pop-up Shop is officially the first Rockets of Awesome store! 

To celebrate our new permanent residency – and our brand-new spring collection! – we’re throwing a party for parents and kids at the store in the new year. Invites are coming soon, so watch your inbox to secure your tickets. Don’t have email with us? Sign up here so you don’t miss out. 


The festive season is in full swing at the store – we’ve been working overtime hanging decorations (yes, more balloons) and stocking the shelves with the best gifts in town.

Like these crazy-soft, party-perfect sweaters 💖

And sparkly bomber jackets your kids can rock all the way through NYE and beyond 🌟

You’ll have gifting in the bag with these super-fun stocking stuffers 🎉

Or how about the ultimate surprise gift? One we MADE FOR YOU. Fresh in store are our new Holiday Hero Gift Bundles, in four themes: Rainbow, Sparkle, Ewwww, and Game On!  

Inside each Gift Bundle we’ve included one of our super-popular Rockets of Awesome styles and two fun, on-theme toys or accessories. Complete your gift with a custom gift tag you and the kids can create at our decoration station. Fun, fast and only $50. Boom.

Psst… We’re extending our gift return period until January 31, 2020! Come back to the store to make a return or exchange (on gifts purchased during December only). For more details, click here.


Several times a month, we transform into an event space offering free entertainment for both parents and kids – everything from customization parties and holiday decoration sessions to wellness talks and art workshops! Check out our event calendar for more. Interested in booking a private event? Reach out to our team at marketing@rocketsofawesome.com. For more information, see our event FAQs.

Stay tuned as we keep sharing updates to the store @rocketsofawesome. If you can’t make it to NYC, we’re always open at RocketsofAwesome.com.

The Rockets of Awesome Pop-up Shop is Open Through December!

From now until the end of December, you can shop the most awesome clothes on the planet right here in NYC.

Cue the confetti cannons: The Rockets of Awesome Pop-up Shop is open through the holiday season – your ultimate destination for kids’ cozy winter layers, cool holiday-party looks and special gifts.

Team Rockets is having a major proud-mom moment as people flock from far and wide to visit our very first store, situated in NYC’s buzzy Flatiron District. There’s no ignoring our new baby – decked out in Rockets’ signature bold blue, the balloon-covered windows are visible from blocks away! 

We’re proud to offer you and your kids a magical, over-the-top outfitting experience! You can walk out of the store with a head-to-toe school, holiday-party or just-because outfit: the most bananas-cool styles including our iconic bomber jacket; a bold backpack kids can decorate to make it their own; Instagrammable accessories; fun kicks (Converse and Vans courtesy of Kids Foot Locker), and even the newest, coolest pencils!

Jocko Graves/BFA.com
Credit: Jocko Graves/BFA.com
Jocko Graves/BFA.com
Credit: Jocko Graves/BFA.com

Come on in, touch the ridiculously soft fabrics and get up close and personal with our incredible details: 3-D graphics, glow-in-the-dark treatments, reversible jackets, thumbholes, reflective accents, and reversible flip sequins! We’re proud to offer single sizes, 2 through 14, to ensure you find the perfect fit.

Inside there are interactive, Insta-worthy activities everywhere you look. Kids are losing their damn minds over the ginormous marshmallow swimming pool our friends at Candytopia built for us right in the center of the store – a welcome distraction while parents shop…

If your little one is obsessed with selfies, take a turn on the rainbow swing, which doubles as a photo booth! 📸 🌈

Jocko Graves/BFA.com
This magical shopping experience is for kids and kids at heart – like Rockets of Awesome founder and CEO, Rachel Blumenthal. Credit: Jocko Graves/BFA.com

Plus, we’ve hidden secret messages all around the store for kids to discover. Our Everybody Restroom is equipped with a changing table, extra diapers, and a whoopie cushion 💨 in case of emergency.

Even the dressing rooms get in on the fun; they’re stocked with stickers from our friends at Pipsticks, inviting kids to get creative right on the walls!

Don’t forget to visit our customization station to decorate those freshly purchased backpacks and bomber jackets with limited-edition, semi-permanent sticky patches.

Free peel-and-stick patches with any bomber jacket and backpack purchase!

Can’t make it to NYC? The Rockets of Awesome store is permanently open online – whenever you need it.

The Rockets of Awesome Pop-up Opens This Week!

What’s rainbow-covered and lives in New York City? Our Pop-up Shop – open through the holiday season!

Ready for the most magical, sprinkle-covered, rainbow-powered shopping experience in the history of ever? 

After months of planning, locking in our perfect Fifth Avenue location, and obsessing over every detail – actual meetings were called to discuss what size to make the “marshmallows” in the marshmallow pool – we are having a major proud-mom moment as we prepare to open the Rockets of Awesome Pop-up Shop: our first-ever retail store in NYC on August 8. Expect the most incredible clothes, coolest activities, and selfie-worthy moments your kids will lose their minds over!

Open for business: Our awesome Pop-up Shop location at 133 Fifth Avenue in NYC!

Bring the kids and come celebrate with us at our grand opening party on Saturday, August 10, where you can experience our clothes for yourself: feel the super-soft fabrics, flip our magical sequins, test our super-stretchy jeans, and put on some 3-D specs to marvel at our rad graphic tees!   

“It’s incredibly exciting to be able to give our customers the Rockets of Awesome experience in real life. I can’t wait to see people interacting in the store, with their kids and with the clothes,” says founder Rachel Blumenthal. “The Rockets of Awesome Pop-up is a one-of-a-kind immersive shopping experience!”

Click here for more information, hours, and our daily calendar of in-store events! 

If you can’t make the grand opening party, don’t worry – we’re here through December 2019. And the Rockets of Awesome website is always open: for school clothes, party outfits, emergency stock-ups and something fun just-because – whatever you need, whenever you need it. 

Hope to see you at the store!
XOXO Rockets of Awesome 

Amy Schumer Puts on Socks While Pregnant

Sooooooo real though.


Because there are lots of things to look at on the Internet (and lots of things you’d rather be doing) we’ll scour the WWW—bringing you the most smile-inducing, share-worthy thing we find each week so you have something OF IMPORTANCE to discuss and your next dinner party.


This week: Amy Schumer Demonstrates How to Put on Socks While Pregnant

Where: @amyschumer

What: If you have ever been pregnant or currently are, then you know that as you near the end of this sometimes-magical-sometimes-literally-sickening journey, putting on socks (or god forbid shoes) is akin to climbing Mount Everest, BASE jumping or eating sushi from Duane Reade—you know there are people who have done it, but most likely you won’t be one of them.

That’s why we can’t stop lol-ing at Amy’s realness during the 38-second video (that’s been viewed 4 million + times nbd). “First you put your toe in, and then you try it from behind. You hook your toe and then you just kind of slowly will the sock up your foot.” Sounds about right.