Big News! Rockets of Awesome is Available at Kids Foot Locker Stores

Introducing five more ways to experience our awesome kids’ clothes in real life…

Big news. Huge.

From December 4, you’ll be able to shop Rockets of Awesome in even more stores… at Kids Foot Locker! 

As you know (because we’ve been screaming it from the rooftops), we opened the Rockets of Awesome store in Flatiron in NYC. Now we’re super-excited to be partnering with the family-favorite mega-retailer. You’ll find our one-of-a-kind kids’ clothes in five Kids Foot Locker locations in California and the New York Metro area: Times Square, Garden State Plaza, Roosevelt Field Mall, Del Amo Fashion Center and Irvine Spectrum Center

Kids Foot Locker has the coolest range of toddler-to-grade school sneakers that look amazing with our clothes – so we couldn’t wait to team up with them. “We worked closely with the Kids Foot Locker team to curate the most unique and special assortment for their stores,” says founder and CEO Rachel Blumenthal. “With Foot Locker’s support, we’re excited to bring our magical clothes and shopping experience to even more families.” 

Come and feel our super-soft fabrics IRL, and watch the kids do their mirror dance in head-to-toe awesomeness – paired with the latest sneaks from Nike, Converse, Vans and more!

Left to right: Bella wears ROA Silver Bomber, Glow-in-the-Dark Splatter Hoodie Tee, Pink Ombre Active Legging, Vans Old School sneakers. Eli wears Glow-in-the-Dark Splatter Sweatshirt, Lightning Doodle Cozy Jogger, Converse All Star Ox sneakers. Alice wears This Much Awesome Active Crew, Falling Star Comfy Jogger, sneakers, similar. Blake wears Sporty Star Sweatshirt, Glow-in-the-Dark Splatter Legging, Comfy Crew, Vans Sk8-Hi. Dash wears Highlighter Fleece Active Half-zip, Glow-in-the-Dark Splatter Jogger, Vans Classic Slip On.

Can’t make it to shop Rockets of Awesome at our NYC store or a Kids Foot Locker location? Check us out online at and!

Introducing… DVF x Rockets of Awesome Collection for Kids

Our super-special, super-limited-edition kids’ collection with DVF and Rent the Runway is finally here!

This holiday season, we came together with two female-founded brands – DVF and Rent the Runway – to create a super-special, super-limited-edition DVF x Rockets of Awesome kids’ collection! Inspired by DVF’s womenswear line, we designed five girls’ party styles that celebrate confidence and self-expression. 

The campaign stars four awesome mother-daughter duos: CEO, activist and entrepreneur, Adrienne Bosh (@mrsadriennebosh) and daughter Dylan Skye; Women’s Health Editor-in-Chief Liz Plosser and daughter Lucy; DANNIJO President and Co-founder Jodie Snyder Morel and daughter Margaux; and Creative Director of STARK Ashley Stark Kenner and daughter Willa. All are powerhouse leaders and innovators who are raising their kids to be bold, creative and independent just like them.

These incredible women shared with The Awesome News what confidence means to them…

Adrienne is mom to Lennox, Phoenix, Jackson, Trinity, and
Dylan Skye, who wears our Rainbow Stripe Sequin Dress.

Adrienne, what does it take to be a confident woman in 2019?

Confidence is not allowing yourself to be defined based on how others see you, but seeing yourself for who you are; and learning to love every part of you, quirks and all. My confidence comes from all the times I’ve fallen down and learned to pick myself up, dust myself off and get back to work. When you’re down, the best way to find confidence is to remember your dreams for the future and commit to realizing them today. My children, my husband [retired NBA star Chris Bosh] and my friends are also great at reminding me to not be so hard on myself and to celebrate the little victories.   

Past or present, which person in your life best represents confidence to you? 

I’m most impressed by the women who find their own small ways to express their pride in who they are. Women who stand outside basketball games registering people to vote. Women speaking out against injustice. Women who work one, two or three jobs, even as they’re responsible for taking care of their families. These women don’t only embody confidence; they are an inspiration to me. And they remind me, even if I have a hard day, to keep on fighting. Because I know they’re fighting for a better future alongside me. 

How are you teaching confidence to your daughters?  

I try to lead by example by showing up for myself every day, affirming my worth, and practicing self-care. When you have kids, you spend so much time being there for them, but you have to never stop being there for yourself. Especially because you want your kids, and your daughters in particular, to know that when they’re moms, they should be able to practice self-care, too.

How do your daughters show they’re confident? 

For one, they’re happy and positive girls! My daughters also have unique and individual styles that help express their personalities. My baby girl, Dylan Skye, LOVES fashion, art, and horse-riding, which always lights her up and gives her confidence. Trinity is more reserved but still finds ways to demonstrate her confidence whenever it comes to anything she’s passionate about. When she knows a topic, she reallyyyy knows it—and she’ll tell you about it! 


@createcultivate: “All about entrepreneurship and honing in on your skills.” 
@mindbodygreen: “An excellent source for female wellness and mental health.”
@iamavoter: “It encourages women to be more vocal and politically involved.”


Liz is mom to Charlie, George, and Lucy, who wears our Velvet Jumpsuit.

Liz, what does it take to be a confident woman in 2019?

Finding your voice… and then using it. Your opinions, your words – they matter. Whether it’s talking about equal pay, reproductive rights, immigration, climate change, or just speaking your mind in a meeting, in your relationships, wherever and everywhere… nothing changes unless we tap into our inner power and share our thoughts and feelings, however complicated they might be. By the way, I’m still learning to do this

Past or present, which person in your life best represents confidence to you?

My mom! She was a badass trial lawyer before retiring. One of the (many) things she taught me about confidence was that you can be strong AND soft. She would crush it in the courtroom, passionately fighting for her clients. But she also took/takes every opportunity to tell me, my little sister and my older and younger brothers (and my dad!), that she loves us. Growing up, there were always hugs and snuggles, and that’s something I try to nurture in my kiddos, too. I’m proud whenever I see them cuddling each other, and when one of them says, “I need a hug, mama.” It’s powerful to show affection, to say you need some, and to receive it!

How do you demonstrate confidence to your daughter?

When I sweat, I feel sharp, strong and confident. Lucy sees me up early in my workout clothes, coming back from lifting weights at the gym or a run through Prospect Park with flushed cheeks, bright eyes and a big smile. I’m a better woman – mom, wife, manager, employee, friend, daughter! – when I’ve pushed myself physically and am brimming with endorphins. 

How does your daughter show she’s confident?

Lucy is one of the most creative humans I know. For example: She loves sewing! Lucy makes clothes for herself, and stuffed animals for her brothers. (She even stitched her twin brother a superhero cape to wear to school on Halloween.) I’m doing my best to empower her to hang onto her unique spirit, because our differences and personalities make us even more beautiful as women.


@theclass: “I love this mind/body workout, created by my friend Taryn Toomey, for its vulnerability and strength. I find myself adding posts from their handle to my IG stories regularly.”
@juleshough: “I’m obsessed with her new Kinology workout, even though I am the world’s worst dancer! Her Insta feed is a mix of celebrating her love of dance, her work, her red carpet moments and her family, and I’m here for it!”
@uswnt: “Major shout out to this handle, which spotlights the badass women on our United States soccer team, who won their second World Cup in a row in July, and who are collectively and individually stepping up to advocate for equal pay for women in sports – and all industries.”


Jodie is mom to Liev, and Margaux, who wears our Faux Fur Jacket.

Jodie, what does it take to be a confident woman in 2019?

It’s important to be comfortable in your own skin and stand up for what you believe in. Know your limits and empower other women around you. As my sister [and DANNIJO co-founder] Danielle says, “I’ve always loved the notion that lighting someone else’s candle doesn’t take away light from your own.”

Past or present, which person in your life best represents confidence to you?

Definitely my mom and Danielle. My mother always taught us to trust our gut and push ourselves out of our comfort zones. My sister is completely fearless and herself all the time. Unapologetic, funny, and charismatic.

How do you show confidence to your kids?

I think it’s important for my kids to see me as a present and loving mother, and also as a hard-working woman. I try to include my kids whenever I can so they can see the value of work and how much joy it brings my sister and I.

What do your kids do to show they are confident?

They support each other and remind one another how much they are loved and appreciated. They are each other’s greatest champions.

What do you wear to feel confident?

DANNIJO head-to-toe: a slip, cozy sweater and arm party. I feel proud that I get to wear a part of the sisterhood, and I know how much went into each garment and piece of jewelry. It’s like wrapping myself in love and confidence; I hope I radiate that every day. And a red lip always makes me feel alive.



Shop the DVF x Rockets of Awesome kids’ collection at And if you love the women’s pieces as much as we do, shop DVF or rent at Rent the Runway!

3 of the Coolest Back-to-School Picks – Created by Awesome Moms

Meet the creative moms behind some of our best new discoveries: Danielle Stern of Leftys Right Mind, Maureen Vazquez of Pipsticks, and Dana Pollack of Dana’s Bakery.

We’ve found your Back-to-School trifecta: High-quality, low-cost decals for personalizing your kids’ school supplies, a fantastical world of stickers and stationery to express their creative side, and magical snacks for parties, play-dates and more. #mompoints

We spoke to the amazing women behind these genius finds: a custom artist, a sticker and craft queen, and a desserts whiz! They have one special thing in common (apart from living crazy, creative lives with kids in tow). Each had a somewhat risky idea that grew into a super-successful, soul-feeding business. We are so inspired by their stories, and we hope you will be, too.


Founder: Danielle Stern
Mom to Mila

“I take fonts very seriously,” says Danielle Stern, a trained graphic designer. “I’m always striving for something that feels one-of-a kind and fresh.”

Danielle and the Leftys Right Mind team do a ton of embroidery, doodling and hand-painting (including some awesome events at the Rockets of Awesome Pop-up Shop), and you can get a piece of her artistry for less than a large coffee! Danielle’s “designer” decals are a fun, affordable – dishwasher safe! – way to elevate your everyday items: laptops, kids’ lunch boxes, and in Danielle’s case, her AirPods. “My husband and I were always confusing whose AirPods were whose, and he had this dirty piece of tape on his – and that’s basically how I came up with my decal line!” 

Danielle’s first custom job was a favor to a friend getting married, who asked her to paint on some denim jackets for the bridal party. People took notice, and soon everyone wanted her personal touch.

One day, a friend asked her to paint freehand on her luxury handbag. No big deal. “They were like, “Paint on it,” and I thought, Oh my gosh, it’s $1,800! I don’t know… But I don’t have any fear, and I always get thrown extreme challenges. If I’ve never done it before, I love figuring it out. So I said, ‘Sure, I’ll paint on your bag.’ Now I have clients who send bags to me from all over the world!”

Danielle’s hand-painted handbag work.

The Awesome News chatted with Danielle about her favorite mom moments, how she puzzle-pieces life and her business, and her best paint removal hack!

What’s been your biggest challenge as a business owner and mom?

Finding “balance” (a tricky word, I know!) between work and family. Of course, my daughter Mila and my husband Noah are the center of my world, but my work is my passion and I grow more in love with it every day. Moms need to internally feel good about who we are in order to be our best selves for our family. 

Another challenge I find is being able to put work away for dedicated family time. I actively work on putting my computer and phone out of reach when I am with my family. It’s extremely important to make eye contact and be 100% present when we are together.

What does 7am look like in your house?

Our favorite time of the day! Noah gets Mila changed, brushes her teeth and brings her back into bed with her milk. I am usually woken up to a very strong hair pull by my daughter, but it’s usually followed with lots of kisses. The three of us get to lay together for a few minutes until the day starts and we have to go our separate ways. It’s very special.

How has becoming a parent changed your priorities at work?

Before I had Mila, I’d wake up, sit at my desk and work nonstop until I went to bed. Now I’ve had to learn to structure my day and break up work based on her schedule. I tend to work on my luxury painted items after her bedtime. I catch up on emails during her nap time, because then I know when she wakes up there won’t be unopened paint for her to stick her hands in – which she has started doing!

You work a lot with customizing denim, handbags and shoes… How would you get paint off of a white sneaker?

A Clorox Bleach Pen is a game-changer. Honestly, probably every mother on the planet has one in their purse! It gets marks off of rubber and canvas – I use it on my Superga shoes all the time. It doesn’t work on every single surface, but for canvas and leather sneakers it is wonderful. It took me a little bit to figure that out!

What do you hope your daughter learns from you as a powerful, successful working mom?

That with hard work and focus, no dream is too far out of reach. That she can be anything she wants to be. That anything is possible. And that females, all over the world, in whatever life they choose for themselves, are absolute superheroes!

Danielle’s awesome decals are based on her custom graphic work and gorgeous hand-painted bag designs. Check out the full collection at Leftys Right Mind!



Founder: Maureen “Mo” Vazquez
Mom to Atticus, Eleanor, Ike & Indiana


Love stickers? Us, too! But probably not as much as Pipsticks founder Maureen “Mo” Vazquez. She started her sticker subscription company in 2014, because she couldn’t find one for her four kids. “Stickers have set my heart on fire since I was a little girl,” she says.“Once I had my own kids, I became acutely aware that two of the pure joys of childhood – stickers and mail – were no longer in my life. As a designer, busy mom, and stationery lover, a sticker club ticked all the boxes!” 

Today Pipsticks is a full-blown sticker empire, with a community of thousands of sticker-lovers in more than 60 countries!

Was Mo surprised to discover so many adult sticker fans? Yes and no. “Now that I’ve heard from so many adults who have re-embraced their childhood obsession, it really makes sense,” she says.As a kid, stickers feel like a luxury item that you can actually afford with your ‘own’ money. Their size and tactile nature gives them a magical quality that is unlike anything else. As an adult, they retain that magic, and the value of special, luxury, real-life products has become even more important now that our lives are lived so virtually. The power of stickers to ignite that child-like joy is just incredible.”

We totally agree – we’re proud of our pro-sticker policy at the Rockets of Awesome Pop-up Shop, where we have buckets of Pipsticks stickers for kids to go ham decorating our fitting room walls!

Every month is like Sticker Christmas for Pipsticks subscribers, who hang out excitedly waiting for their monthly mailbox fix. Subscriptions cater to both Kids and Pros (from $11.95; no judgement on the plan you choose). Mo and her talented team design their own stickers and collaborate with a new artist every month to champion local design, and celebrate fun and creativity among the growing Pipsticks community.

It’s rare and special to be able to take something you loved as a child and make a career from it – while wrangling four kids under 10! Mo shares her incredible juggling act with us…

In a way, Pipsticks is your fifth child. How are you doing all this?!

To be honest, I remember very little of the past four years. One moment does stand out: After [my youngest] was born, my parents were visiting one night and I was debating whether to let the other three kids watch a movie. My dad put his hands on my shoulders, looked me right in the eye, and said: “Maureen, this is SURVIVAL!” 

From that moment, I do my best not to sweat the small stuff. If the kids watch three hours of TV on a Saturday morning so we can sleep in until 10, amen! If they don’t want to eat a single thing but garlic bread at dinner, whatever. If you think of this stage as survival, it’s a lot easier to give yourself a free pass when you need it.

What do you feel most proud of as a business owner and a mom?

I love that our kids see my husband, Nathan, and I as equals in terms of work and home. When one of us is exhausted, the other steps up. We each have our own “things” – I handle middle-of-the-night puking, he does splinters and ingrown toenails; I cook, he takes out the trash – but our partnership in work and family succeeds because of our equal commitment to The Team.

Do your kids have the same love of creativity that you do?

Yes! Three of our four kids are as obsessed with making. We set up a dreamy craft space in our play room, with allllll the supplies (perks of my job!). During the week, the kids are always tinkering – we have a box of “invention parts” – jar lids, egg cartons, cardboard, corks – and (armed with a hot glue gun) they make everything, from robots and peg dolls to rocket launchers and amorphous sculptures.

What’s your magic hack for removing stubborn stickers?

If you “saturate” the sticker with baby or vegetable oil and leave it for 5-10 minutes, you can scrape it off. For something less messy, you can heat them up with a hair dryer for 30 seconds or so and then peel them right off!

What do you hope your kids learn from watching you build a creative business that you love?

Connection! Pipsticks has allowed me to connect with thousands of people each month and share my creativity with them in a way that really brightens their life. My kids see the fan mail that comes into the studio and understand from their own experience as subscribers how nice it is to be thought of and have something beautiful to hold in their hands.

Check out Pipsticks online to find out more about subscriptions and peep ALL the stickers for purchase



Founder: Dana Pollack
Mom to Leni & Ella

Trained pastry chef and founder of Dana’s Bakery, Dana Pollack, has made us see the humble cookie in a whole new light. The moment we tasted her Mini Rainbow Black-and-Whites, we were hooked and wanted to sample everything on the menu!

In her former life, Dana was a magazine photo editor who baked on the side. At 30, she followed her passion for pastry, switched careers and enrolled in culinary school. Dana’s love of the French macaron led to her opening Dana’s Bakery: the unique texture and pretty pastel colors appealed to her inner photo editor, but she wanted to make them in more homegrown flavors. 

Now folks can’t get enough of her French macarons with an American twist, including Fruity Cereal, Smores, Cherry Cola, and Buttered Popcorn! You’ll even find her gourmet macarons baked inside moist, chewy cookies – adorably called “Mookies.” A fun snack for after school, weekend sleepovers, birthday parties and more! And did we mention they’re gluten-free? 

The phenomenal Mini Rainbow Black and White Cookie.

We asked Dana what it’s been like to follow her dream and open a business, all while scheduling around her newborn and her toddler starting back at school.

You shifted careers from magazines to pastry at age 30!

I did! I’ve always loved to bake – to relieve stress, to show people I care through gifts of desserts – but had never thought about doing it for a living. One day, while I was sitting in my cubicle at Muscle & Fitness, I had one of those lightbulb moments. Staring at my screen looking at a photo of a man in a speedo covered in body oil, I said out loud: “Am I REALLY going to do this for the rest of my life??” 

I quit my job the next day, and enrolled in culinary school one week after that. I knew I needed some structure if I was going to switch careers at 30 – I wanted to immerse myself in this new culture and get as much training as I possibly could. While in culinary school nights and weekends, I also worked part-time as a pastry cook to gain real-life experience during the day.

What’s been your biggest challenge as a business owner and mom?

Balance. I’m pretty sure it does not exist. Some days I’m killing it at work, other days I feel like mom of the year. Very rarely do I feel like both are getting equal attention and I’m successfully “doing it all.” The sooner you realize that balance does not exist, you lose the guilt and start to focus on and enjoy the tasks at hand. We are all just doing the best we can, and that is enough. It has to be!

Dana with her daughter Leni. Her second daughter Ella arrived just last month!

C’mon, spill your three best baking-pro hacks!

If you want healthier brownies, replace the fats with avocado. Jello in cake recipes can flavor the cake without changing the texture. And adding pudding to your cookie mix gives a more moist result! 

What do you wish you could go back and tell yourself, before you had a child?

Take that vacation and buy that bag. Shit is about to change FOREVER.

What do you hope your daughters learn from watching you build a creative business that you love?

I want them to know that whatever they decide to do, they are supported. I’m often asked what it’s like being a woman in business, being a female entrepreneur. Growing up, my father owned his own business, and my mom would always help us with our business endeavors, from sidewalk bake sales to homemade T-shirt lines. 

Being your own boss wasn’t something that was spoken about, but it was encouraged by way of example, regardless of gender. Even though I hadn’t gone to business school, when the time came to go out on my own, it wasn’t difficult for me to take the leap. I was raised thinking I could do it, because that’s what I experienced growing up. By default, I want to show my girls that same thing.

Dana’s delicious creations are available to shop online at Dana’s Bakery – including limited-season Pumpkin Cheesecake Cookies!

Kick off the Fun this Fall with Kids’ Soccer Classes!

Fall Soccer Season is back! This time of year, it’s especially important for parents to work daily exercise into kids’ schedules, to keep them active, happy and confident. Enter a high-energy team sport like soccer – the perfect way to make new friends, stay alert in class, and relieve the stress of sudden responsibility overload. 

If your child isn’t ready or comfortable to run headlong into a game, signing them up for soccer school can help unlock their potential – not to mention expose them to incredible mental, health and social benefits! Originating in NYC, with locations around the country, Super Soccer Stars teaches kids about the fundamentals of one of the world’s most popular sports in a non-competitive environment, which makes for uniquely awesome sessions filled with fun soccer drills and practices. 

Soccer is a great way to learn teamwork and make new friends!

From as young as age one, kids learn to move their bodies, hone hand-eye coordination, and operate in a team, all while building their self-confidence and a positive outlook on life. 

Until September 30, you can get $15 off your child’s fall class or soccer camp fee when you register online at the Super Soccer Stars website using code ROA2019!

And on September 12, Super Soccer Stars will be at the Rockets of Awesome Pop-up Shop from 5 PM for an exclusive info session and to demonstrate some rad moves! Shop game-ready tees and shorts, plus post-practice sneaks supplied by our friends at Kids Foot Locker – 10% of proceeds from the event go to the Super Soccer Stars Foundation. Super Soccer Stars students can bring in their jerseys for free custom embroidery – and the first 25 shoppers receive a free soccer ball and one-of-a-kind hand-painted design! RSVP here before September 10 – see you there!

So you wanna be a Soccer Mom? It’s easy to set your kids up for success with the right gear. Check out some of our faves below…

Soccer Practice Outfit #Goals

Loose-fitting, comfy clothes that look cool but can be toe-kicked straight in the wash when they get home.

  1. Geo Print Active Tee + Color Block Active Short
  2. #Goals Active Tee + Reflective Active Short
  3. Reflective Track Active Tee + Reflective Panel Active Short


  1. Heart And Bolt Tee + Tie Dye Active Short
  2. Neon Active Tank + Metallic Lightning Active Short
  3. Active Tank + Active Short


Kids’ Cleats You’ll Wanna Meet


Dick's Sporting Goods

adidas Nemeziz Messi 19.3
Super-comfy and durable, with a mid-ankle cut for a snug fit and good support. Not a bad price, either.

adidas Predator 19.4
Great ankle support, in the coolest color that will make them want to zoom around! A little pricey, but there’s a ton of tech performance features to back it up.

Nike Bravata II
High, quality, sturdy, and comfy. The laces are styled slightly off-center to give even more room on the instep to boot that ball! 

To find their dream cleats:

  1. Fit is paramount. Buying cleats even a little big because you think they’ll “grow into them” is a mistake; it can cause blisters that not only feel painful but make it difficult to control the ball. To be safe, have a professional fit your child in store – don’t forget to bring a pair of their thick soccer socks!
  2. Consider the conditions. If there’s a chance the team will play on grass, skip indoor soccer shoes, which are designed to perform on concrete and will just slip on the field.
  3. Ignore the hype. Don’t be swayed into buying cleats claiming to be best for certain soccer positions. They don’t mean a thing if your kids are just having fun. Instead, focus on comfort, fit and durability.

Post-training Picks

Something cozy, soft and comfy to climb into after a fun workout. 

Logo Active Half-Zip
The fabric is sporty-meets-techy on the outside, with a brushed, fleecy interior that feels cozy-as-PJs. Also: thumbholes!

Colorblocked Active Jogger
They’ll love the super-stretchy fabric, wide waistband, and side stripe detail (which continues horizontally above the tush). 

Sunset Rainbow Full Zip Active Hoodie 
She’ll be primed for action in this tech-fabric hoodie… but no one’s gonna know it feels beyond soft inside.

Sunset Rainbow Active Jogger
Styled with a go-faster rainbow stripe, plus elasticized waist and ankle cuffs that pull on and off quickly for warm-ups and cool-downs.

Converse Kids Chuck Taylor All-Star

TOMS Sloth Canvas Youth Classics

Vans Slip On Rainbow Checkerboard (Toddler)

Don’t Forget the Snacks!

A few fast and nutritious ideas for much-needed rocket fuel 🚀 🍌 🥪 🥨

  • String cheese
  • Pretzels
  • Squeezy yogurt tubes
  • Almond butter sandwiches
  • Wholegrain granola bars
  • Sliced banana and orange segments on skewers
  • Cold water (which helps lower body temps after strenuous activity)
Sign up for Super Soccer Stars kids’ classes to keep your child active and confident through Back-to-School season and beyond!