You Should Know About… Doen

This super-chic new line for women (think Isabel Marant meets Derek Lam) is what we want to wear every day – and at this price point, we can.


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One of the best lifehacks as a parent is to dress yourself in a uniform. No, we’re not suggesting you throw on the same thoughtless outfit day after day. We mean filling your closet with pieces you love that are comfortable, flattering, and make you feel together – but aren’t too precious or fancy that you can’t get down on the floor with your kids.

It’s a tall order. And we’ve been on the hunt for years ourselves.

Which is why Doen literally stopped us in our tracks. The new line was created by a collective of 8 (!!) LA women, who were tired of searching for the same thing themselves.

The overall aesthetic is bohemian, but with a polished feel – think Isabel Marant meets Derek Lam with a little Maison Mayle sprinkled in – but thanks to their direct-to-consumer model, the prices are really affordable. Manufactured predominantly in the U.S., the fabrics are high quality, the fit on-point, and the thoughtful details make each piece feel special.

We have our eye on the Delphine top and Paix dress, but it would probably be smart to invest in the whole collection. #UniformGoals

Available online at shopdoen.com.

Not Your Ordinary Balletwear

Whether she hates pink, loathes frou-frou, or just wants to stand out, these anything-but-ordinary ballet getups are on-point. + Cool options for boys! ? @scoutfashion

Whether she hates pink, loathes frou-frou, or just wants to stand out, these anything-but-ordinary ballet getups are on-point. Plus, cool options for boys!

Our Kids Are Picky Too!

To give you a glimpse into how much we take your preferences into consideration, we’re pulling back the curtain on our own kids and the selections in their first boxes.

The thing that makes shopping at Rockets of Awesome truly different is the personalized experience. We think being picky is an excellent trait, and we take pride in having that quality ourselves. It’s no surprise our own kids have some serious opinions, which is what led us to embark on the journey of creating the line in the first place.

To give you a glimpse into how much we take your preferences into consideration, we’re pulling back the curtain on our own kids and the selections in their first boxes.

Gabe---Kid_Profile-Template Maeve---Kid_Profile-Template

Griffin---Kid_Profile-Template

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The Best Birthday Gifts for Every Age

Super awesome gifts for every age – stock up and never do the last-minute birthday “scramble” again. ? @meredithmelling

Every parent has done the birthday gift “scramble”. You know, when you make a pit stop at CVS on the way to the party and buy the best of the worst options on the planet. #BeenThere

With a tiny bit of planning – which we have done for you – you can be the mom that nails it every. single. time.