You Should Know About… Doen

This super-chic new line for women (think Isabel Marant meets Derek Lam) is what we want to wear every day – and at this price point, we can.

One of the best lifehacks as a parent is to dress yourself in a uniform. No, we’re not suggesting you throw on the same thoughtless outfit day after day. We mean filling your closet with pieces you love that are comfortable, flattering, and make you feel together – but aren’t too precious or fancy that you can’t get down on the floor with your kids.

It’s a tall order. And we’ve been on the hunt for years ourselves.

Which is why Doen literally stopped us in our tracks. The new line was created by a collective of 8 (!!) LA women, who were tired of searching for the same thing themselves.

The overall aesthetic is bohemian, but with a polished feel – think Isabel Marant meets Derek Lam with a little Maison Mayle sprinkled in – but thanks to their direct-to-consumer model, the prices are really affordable. Manufactured predominantly in the U.S., the fabrics are high quality, the fit on-point, and the thoughtful details make each piece feel special.

We have our eye on the Delphine top and Paix dress, but it would probably be smart to invest in the whole collection. #UniformGoals

Available online at