Talking Periods & Parenting with LOLA Co-founder Jordana Kier

We check tags on clothes and scan ingredients labels at the supermarket – but how much do we know about the everyday-essential tampon? Well, a whole lot more now, thanks to LOLA.

Jordana Kier and Alexandra Friedman founded LOLA in 2015 to get more of us talking about menstruation and questioning what we put into our bodies monthly. The subscription service delivers 100% organic cotton period products (including a First Period Kit) and gyno-approved “sexual wellness” products straight to your door. 

With a mission to “build the first lifelong brand for a woman’s body, from first period to last hot flash,” Jordana and Alex are leading the charge to bring “periods out of the bathroom and into the broader cultural conversation.”


Jordana and Alex are moms, too. (In fact, Alex is currently on maternity leave with her second.) The Awesome News spoke with Jordana about new motherhood (her daughter Rose is 8 months), and how she plans to educate her little girl about that glorious time of the month… 

Jordana and Alex with their daughters.

Where did the name LOLA come from?

The name comes from my husband’s late grandmother, and we liked the idea that there was a real person behind the name. She was an educated woman who always spoke her mind and she grew up in a time when not a lot of women were going to college. We just really love that part of the story – that we should never be afraid to ask the questions that we all are probably thinking. 


You and Alex share the role of CEO. How do you juggle the business with very young babies at home?

Well, over the past three years, we’ve basically alternated taking maternity leave. So Alex took her first in 2017; I took mine in the first three months of this year, and then she’s just coming back in a few weeks from giving birth again. It’s a good example of how we’ve had to be very open about the fact that our lives aren’t compartmentalized into what we do at home and what we do at work. And nobody should really have to be thinking about a work-life balance – just life! 

After your daughter was born, how soon did you feel the draw to get back to work?

I mean, honestly? Pretty soon. But I was lucky in the sense that my daughter was a good sleeper pretty early on and so that enabled me to be a person again. I think once I was able to unscramble my brain a bit from the lack of sleep, I was ready to start to see what was happening at the business. Workwise, my personality just doesn’t lend itself to being completely in the dark, and I think the sooner I was able to acknowledge that, the better it was for me. It was just what worked for me personally, and it doesn’t mean that it would necessarily work for anybody else. 

What does 7 AM look like at your house?

Waking up Rose ready with her bottle. We see the dog is patiently waiting to get walked. The morning news is on and we’re listening to it in Rose’s room while she’s having breakfast. 

What do you hope that Rose learns from having a powerful successful working mom?

I think it’s not being afraid of asking the tough questions or engaging on a tough topic. I think you have to be a little vulnerable to talk about your period or talk about your sexual experiences and share that maybe with friends, but also maybe with strangers. I hope to pass on to my daughter that same openness and what I hope is confidence in driving big conversations forward.

It’s super-early, but… have you thought about how to approach the big “period talk” with Rose? Will there be diagrams?

I’ve actually been thinking about this a lot lately! I hope it’s not a talk; I hope that it’s an ongoing conversation, where early on I’m talking about my period and my body, and encouraging her to see these are normal things we go through. We’re not just sitting down and having a formal talk – there’s always an opportunity for her to ask questions and I’m not just giving her one chance.

Thank you, Jordana! Check out more interviews with our inspiring mom community, including a supermodel and a nonprofit CEO.