Talking Periods & Parenting with LOLA Co-founder Jordana Kier

We check tags on clothes and scan ingredients labels at the supermarket – but how much do we know about the everyday-essential tampon? Well, a whole lot more now, thanks to LOLA.

Jordana Kier and Alexandra Friedman founded LOLA in 2015 to get more of us talking about menstruation and questioning what we put into our bodies monthly. The subscription service delivers 100% organic cotton period products (including a First Period Kit) and gyno-approved “sexual wellness” products straight to your door. 

With a mission to “build the first lifelong brand for a woman’s body, from first period to last hot flash,” Jordana and Alex are leading the charge to bring “periods out of the bathroom and into the broader cultural conversation.”


Jordana and Alex are moms, too. (In fact, Alex is currently on maternity leave with her second.) The Awesome News spoke with Jordana about new motherhood (her daughter Rose is 8 months), and how she plans to educate her little girl about that glorious time of the month… 

Jordana and Alex with their daughters.

Where did the name LOLA come from?

The name comes from my husband’s late grandmother, and we liked the idea that there was a real person behind the name. She was an educated woman who always spoke her mind and she grew up in a time when not a lot of women were going to college. We just really love that part of the story – that we should never be afraid to ask the questions that we all are probably thinking. 


You and Alex share the role of CEO. How do you juggle the business with very young babies at home?

Well, over the past three years, we’ve basically alternated taking maternity leave. So Alex took her first in 2017; I took mine in the first three months of this year, and then she’s just coming back in a few weeks from giving birth again. It’s a good example of how we’ve had to be very open about the fact that our lives aren’t compartmentalized into what we do at home and what we do at work. And nobody should really have to be thinking about a work-life balance – just life! 

After your daughter was born, how soon did you feel the draw to get back to work?

I mean, honestly? Pretty soon. But I was lucky in the sense that my daughter was a good sleeper pretty early on and so that enabled me to be a person again. I think once I was able to unscramble my brain a bit from the lack of sleep, I was ready to start to see what was happening at the business. Workwise, my personality just doesn’t lend itself to being completely in the dark, and I think the sooner I was able to acknowledge that, the better it was for me. It was just what worked for me personally, and it doesn’t mean that it would necessarily work for anybody else. 

What does 7 AM look like at your house?

Waking up Rose ready with her bottle. We see the dog is patiently waiting to get walked. The morning news is on and we’re listening to it in Rose’s room while she’s having breakfast. 

What do you hope that Rose learns from having a powerful successful working mom?

I think it’s not being afraid of asking the tough questions or engaging on a tough topic. I think you have to be a little vulnerable to talk about your period or talk about your sexual experiences and share that maybe with friends, but also maybe with strangers. I hope to pass on to my daughter that same openness and what I hope is confidence in driving big conversations forward.

It’s super-early, but… have you thought about how to approach the big “period talk” with Rose? Will there be diagrams?

I’ve actually been thinking about this a lot lately! I hope it’s not a talk; I hope that it’s an ongoing conversation, where early on I’m talking about my period and my body, and encouraging her to see these are normal things we go through. We’re not just sitting down and having a formal talk – there’s always an opportunity for her to ask questions and I’m not just giving her one chance.

Thank you, Jordana! Check out more interviews with our inspiring mom community, including a supermodel and a nonprofit CEO.

Best Mom & Kid Styles That Lean into the Lavender Trend

We’re loving this season’s It color on boots, coats and accessories. It looks awesome on everyone!

Lavender is having a major moment and we’re here for it. The perfect balance of feminine and fun, the power pastel has a starring role in our winter collection!

If you’re not into wearing it head-to-toe, as seen on the fall/winter runways, try pairing lavender with black to ground the pretty shade and really make it pop. Scroll for our edit of the best lavender pieces for you and your kids.

To lounge in… 


For Mom: Tibi Sweatshirt Dress 

Love the slouchy, not sloppy, above-knee cut and a fleecy lining that works for sofa or street.Nordstrom

For Kid: Rockets of Awesome Lavender Leopard Hoodie Dress

A cute and cuddly layer to pair with tights, skinnies or leggings.

To play in…


For Mom: SEA Suzu Coat

By far the coolest feature on this coat is that it’s not always a coat: the sleeves snap off so you can also wear it as a vest. Magic.

For Kid: Rockets of Awesome Puffer Jacket with Thermolite

Fleece-lined, with a versatile zip-off hood and hi-low hem, you won’t see a kids’ jacket this cool (and super-warm!) anywhere else.

To party in…


For Mom: Eugenia Kim Maryn Headband 

Make it the (luxe leather) cherry atop an already OTT look, or dress up your favorite jeans.

For Kid: Rockets of Awesome Eyelash Solid Sweater

A gorgeously gift-worthy sweater, styled in the softest, fuzzy fabric threaded with sparkle.

To live in…


For Mom: Everlane The Day Boot

Minimal styling and a midi heel make these pretty much timeless.

For Kid: Rockets of Awesome Sparkle Galaxy Legging

A super-comfy fall staple with a fun glittery finish (that we hot-melted so none of the sparkle comes off).

Shop even more kid-approved lavender styles in our New Arrivals!

The Best Puffer Jackets of the Season for Mom & Kid

We’re so excited to announce that kids’ puffer jackets have landed as part of our brand-new winter collection! Each Rockets of Awesome puffer jacket is super-warm, water-repellent, and won’t make them feel like a marshmallow in motion. Check out our four awesome-sauce styles, plus some incredibly chic match-it Mom versions that’ll make you forget last year’s Amazon coat… 



For kids: Rockets of Awesome Puffer Jacket with Thermolite®

Styled in super-wearable neutral tones, but there’s a surprise – the silver is reflective!

For you: Gestuz HelinGZ Quilted Puffer Jacket

This color palette is so cool it almost looks like ombre – another Rockets HQ obsession! Goes great with neutral and earth-toned outfits.



For kids: Rockets of Awesome Puffer Jacket with Thermolite®

Loud enough to make a statement, but versatile enough to go with everything in her closet.

For you: Gap ColdControl Max

Those thick drawcords remind us of a hoodie, which makes this seem even cozier. The print is bold but not so out-there that you couldn’t wear it to the office.



For kids: Rockets of Awesome Puffer Jacket with Thermolite®

This year’s It color, lavender, is splashed all over our new winter collection – but we think it looks out-of-this-galaxy-cool in puffer form.

For you: SAM Freestyle Down Puffer Jacket

In case you forgot you’re already a superhero… We’re here for this sophisticated, not-too-shiny trophy jacket, offset with chunky contrast hardware – and thumbholes!



For kids: Rockets of Awesome Puffer Jacket with Thermolite®

Designed inhouse, our bold camo print will keep him from blending in – and that’s the point. 

For you: Sandy Liang Catan Puffer Jacket

Sandy Liang’s fantasy-fleece jackets were the toast of fashion week. Admittedly a tad pricey, this luxuriously plush, sherpa-backed puffer has the perfect balance of edge and utility for battling the elements on the playground.

For more cold-weather style for your kids, check out Rockets of Awesome’s brand-new collection here!

Meet the NYC Moms Behind 2019’s Must-have Accessory

Our favorite thing about SALT handbag straps is that they look like giant colorful friendship bracelets – but what else would you expect from two business partners and BFFs? Despite being thick-and-thin partners for life, SALT co-founders Marla Toplitzky and Kacy Lubell never intended on going into business together.

“We were just chatting one day about merging two products we loved – a detachable bag strap and the beautiful woven strap on a Wayúu bag – and were like, “Well, we could make a few samples and see what happens? We went from selling to our friends to a 12,000-person waitlist overnight. It was crazy!”


Splashed across the internet as the must-have accessory for busy, stylish moms, detachable SALT handbag straps are up there with No.6 clogs and Kamm pants. The thick, vibrant strap looks like a guitar strap, with hooks you can clip to your favorite handbag… or camera (a fun discovery on the SALT Insta feed). Each strap is hand-woven by local Wayúu artisans in the La Guajira region of northern Colombia. Through their partnership with Nest, a nonprofit that works with a global network of artisans (especially women), SALT is helping Wayúu handworkers grow their businesses, while preserving their traditions, cultures, and beliefs.

In honor of Breast Cancer Awareness Month, Marla and Kacy created the limited-edition PINK Strap, with 50% of the proceeds going to F*ck Cancer. “It’s a cause that’s important to us because it impacts so many people, and [F*ck Cancer] emphasizes prevention and early intervention. That saves people’s lives! As a women-owned and led company, we feel it’s our responsibility to take every chance we can to help,” says Marla.

Of course, both women know exactly what makes moms tick – they have five children between them, all under age 10! The Awesome News asked Marla and Kacy to share the highs and lows of parenting. 

So, how did you come up with the name, SALT?

Marla: We wanted to play on the idea of an accessory that adds dimension, brightness and/or spice to an existing item. As in, just add SALT to your bag for some extra flavor!

What’s it like being in business with your best friend?

Kacy: Incredibly fun and funny! For us, even the most boring conference call is hysterical. It’s also incredibly helpful that we don’t have to check our personal lives at the door when we come to work. We can talk and support each other as friends while running the business. We know exactly what each of us is trying to juggle at any given time.

Marla: Often we text until midnight (at least) and share, literally, every idea that pops into our heads. We almost always know what the other is thinking, which comes in handy! We work around each other’s lives and schedules. It feels like a family business.


Marla with husband Harlan and kids Annabelle, 7 and Benny, 5.


Why did you decide to partner with Nest?

Kacy: We partnered with NEST to ensure that our production is safe, fair and socially responsible for our artisans – and that we help them grow and thrive economically. We’re beyond excited to be taking a trip together to Colombia in November to spend time with the artisans in their communities! We want to truly understand how best to support them.

What is your biggest challenge as a business owner and mom?

Marla: There are not enough hours in the day to do both full-on. You always feel behind in one or the other.


Kacy with husband Dan and sons Duke, 9, Beau, 6 and Jack, 3.


What’s been your proudest moment as business owners and moms?

Kacy: When our kids spot SALT straps on the streets of New York and beyond. They’ll shout, “LOOK, MOM! A DUKE STRAP!” It’s hard to articulate how good that feels – their pride in us.


Six Ways to Look Good & Feel Good About Supporting Cancer Research


SALT The PINK Strap: This breathable handwoven strap adds an eclectic touch to your favorite handbag – with 50% of proceeds donated to F*ck Cancer.M.Gemi x F Cancer Women’s Laces: M.Gemi and F*ck Cancer joined forces on a collection of unashamedly bold statement pieces to boost cancer awareness. These Italian-made shoelaces slot effortlessly into your wardrobe – and 100% of your purchase goes to F*ck Cancer.Girlfriend Collective 1 in 8 Tee: In the US alone, 1 in 8 women will be diagnosed with breast cancer in her lifetime. Purchase this unique hand-dyed tee and 100% of proceeds will go to the Breast Cancer Research Foundation.

Vans Breast Cancer Awareness SK8-HI: Vans created its quirky-cool collection with UK charity CoppaFeel!, founded by Kristin Hallenga, who was diagnosed with secondary breast cancer at just 23. The line sends a strong message to young people: Stamp out late detection by educating yourself about your breasts. A portion of proceeds from the collection will benefit CoppaFeel!.Naked Cashmere Puff Love Slippers: For every purchase of these luxuriously soft, pom-topped slippers, Naked Cashmere will donate $25 to the Breast Cancer Research Foundation. 

K Kane Chain Letter Neon Bracelet: A fun, bright addition to your arm party, or as a cheery standalone statement, 50% of the purchase price of any pink cord bracelet will be donated to The Pink Agenda