Shelley Sanders, Co-Founder Of The Last Line, On Three Kids, One Company, And All The Chaos

This mom of three best describes her world as “a beautiful dream and a mess”. Here, she talks being a husband and wife business duo, being at capacity and what 7 am looks like at their house. @thelastlinela

What is The Last Line?

A well-crafted line of forever pieces that are fashionable yet timeless. Every piece of jewelry we make I can imagine myself wearing when I was a little girl, a teen, now, and also when I’m older. (You can shop it here!)

What’s it like to own and run a business with your husband?

Similar to parenting three kids with him, but like having a fourth. Running a business is a collaborative effort which requires a level of dedication and focus that resembles the commitment and love a family does. Before we started The Last Line, he was a photographer and I was a jewelry designer. Naturally, we brought each other in on projects whether for inspiration or advice, so it was a seamless transition to be working together. Technically he’s CEO, and I’m Creative Director, however, as it goes, with a small business, sometimes he moonlights in the creative department, and I moonlight in the CEO department.

How has motherhood evolved from having two boys, and now a girl?

We span the gender spectrum on all fronts. Raising two boys that are 21 months apart sometimes feels like twins, Hallow is 6.5 years old and Arrow is 5 years old. However, with that said, while they’re close in age they have very different personalities. One is physically adventurous, while the other is book-curious. Therefore, when we had Goldie, we were already comfortable with different energies in the house. She’s a real mix of both feminine and masculine energy. It’s been great to have that contrast and balance in our home.

What does 7AM in your house look like?

Chaos. Although I love to sleep, I force myself to get up early at 5:45 am. It was ambitious to launch our business with young kids, and as a result, we have sacrificed on things like sleep and relaxation. I make a point of getting up early to attend to work responsibilities before my kids are awake; otherwise, it’s just the worst combination, when you have to work and be with your kids at the same time. You feel like a failure on all fronts.

Once they’re up, it’s mayhem until about 7:45AM when we all pile in the car for the family caravan to school. Teddy and I take turns with drop-off every morning. Whoever’s not going to school is dropped off at the office first, then we continue on. We bring Goldie back to the office where she hangs out with The Last Line team until her nanny picks her up. We’re at max capacity! There are no idle moments and our systems are firing on all fronts. It’s all the things. A beautiful dream, and a mess.

What does one free hour to yourself look like?

The one thing that I do “for me” is pilates twice a week at the office. We do it as a team! So I suppose that’s not entirely JUST for me.

An unexpectedly awesome aspect of parenting?

It’s very cool to see them going through experiences that I remember when I was their age. Also the special little conversations we have. For example, the other day my son said to me: “Mom, you look great.” And, I cried.

An unexpectedly NOT awesome aspect of parenting?

When they have struggles, or their hearts are broken, and you realize there’s nothing you can do to “save them.”

Any advice to share?

As you add more responsibilities to your plate, you naturally hone the skills to be able to multi-task and self-sacrifice (a little bit more). While it may look easy on Instagram, it’s hard emotionally to be a parent and work. Therefore I have come to learn that you can’t be all things to everyone and everything all the time. And, that’s OK.

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