Prada. Proenza. Dior. Ganni. Four brands (that we love!) that have fully embraced everyone’s favorite ‘90s trend: tie dye. Tie dye is nostalgic, vibrant, and eye-catching — and especially lovely when you’re not the individual doing the actual dying. What a messy endeavor.
Here at Rockets, we’ve fully embraced the tie dye trend, as seen in our tees, bathing suits, and shorts. But the kids shouldn’t be the only ones looking freakishly cool at the beach. The chicest moms we know are riding the tie dye train and we’re hopping on the car. Shop what the cool moms in our rolodex have their eyes on from this must-have trend.
Rachel Blumenthal, Stylish Mom of 2, CEO of Rockets of Awesome
“1990 is back which means the best summer camp memories ever ie. best friends, tevas with socks and tie-dye. I’m obsessed with THIS NSF tie-dyed hoodie. The silo is laid back and cool yet polished enough I can wear it with white jeans to the office. Plus the tie-dye neon-pastel palette is perfectly subtle.” Shop at Carbon38.com and follow Rachel @therlb
Cynthia Rowley, Stylish Mom of 1, Fashion Designer
“I’ll be living in my tie-dye flares in both colors all summer. I also love the tie-dye workwear jacket thrown over a pretty girly dress or a bikini.” Shop at CynthiaRowley.com and follow Cynthia @cynthiarowley
Paola Alberdi, Stylish Mom of 1, Founder of Blank Itinerary
“I love a loose, comfy sweater especially for evenings at the beach! I love that the tie-dye trend is back! It reminds me of my childhood but I think I am definitely rocking the trend in a much more chic way this time.” Shop at Shopbop and follow Paolo @paolaalberdi
Annie Caruso, Stylish Mom of 1, Stylist
“These beautiful hand dyed silk pillow cases from Upstate. There is something so nostalgic and cool about tie dye. It brings me back to my summer camp days when we would tie dye shirts outside of our cabins in the grass. It’s a really playful way to infuse color in your wardrobe and at home.” Shop at YoureUpstate.com and follow Annie @annie_caruso
Julie Leffell, Stylish Mom of 1, Founder of Mom Friends of Friends
“My must-have tie dye item for summer is a cozy sweatshirt to throw on for breezy afternoons on the beach. Wearing tie dye always puts me in a giddy mood. It’s a total throwback to some of my happiest summers as a kid at sleep away camp.” Shop at Saks.com and follow Julie at Mom Friends of Friends
Devina Foley, Stylish Mom of 3, Chief Merchandising Officer at Rockets of Awesome
“I love the ease of this easy-to-slip on tie dyed dress. I can wear it with flip flops when I just can’t focus on picking out an outfit or to work with a denim jacket and block heels sandals.” Shop at Net-a-Porter.com
And while you’re at it, check out some of our favorite tie dye pieces from summer, currently available at Rockets of Awesome!